CASE STUDY: Improve David's Business Rankings
Overview:
This case study outlines the SEO strategies implemented for a service-based website to enhance organic traffic, visibility, and conversions. Over the last few months, we observed significant improvements in clicks, impressions, CTR, and average position across multiple reporting periods (24h, 7d, 28d, and 3 months).
SEO Challenges:
- Low Organic Traffic: Despite a strong product/service, traffic was low.
- Poor Keyword Rankings: The website wasn’t ranking for high-traffic keywords.
- Weak On-Page Optimization: The site had technical issues and lacked keyword optimization.
- Limited Backlinks: Weak backlink profile affecting domain authority.
SEO Strategy:
- Keyword Research: Identified high-volume, low-competition keywords. Focused on long-tail and local SEO.
- On-Page Optimization: Optimized titles, meta descriptions, headers, and improved content quality. Added internal links and schema markup.
- Technical SEO: Enhanced website speed, mobile responsiveness, and fixed crawl errors.
- Off-Page SEO: Built quality backlinks, collaborated with influencers, and encouraged user generated content.
Monthly CTR and Impressions:
1. March To April
2. April to May
3. May to June
4. June to July
Results:
Performance Growth (Google Search Console Data)
| Time Period | Clicks | Impressions | CTR |
|---|---|---|---|
|
Last 24 Hours |
2.82K |
61.5K |
4.6% |
|
Last 7 Days |
22.2K |
545K |
4.1% |
|
Last 28 Days |
89.1K |
2.28M |
3.9% |
|
Previous 28D |
69.1K |
1.96M |
3.5% |
|
Last 3 Months |
237K |
6.57M |
3.6% |
March to July - Summary
Key Highlights:
These Stats show us how the website has made the progress over the months and increase ranking and turn clicks into clients.
- Clicks: Grew +28.9% in the last 28 days (69.1K → 89.1K).
- Impressions: Increased by +16.3% (1.96M → 2.28M).
- CTR: Improved from 3.5% → 3.9%.
- Avg. Position: Improved from 15.3 → 13.8 (keywords moving onto Page 1).
- Quarterly Data: Over 237K clicks and 6.57M impressions in the last 3 months.
- Daily Snapshot: 2.82K clicks and 61.5K impressions in just 24 hours, reflecting stable growth.
Conclusion
Through a mix of on-page, technical, and off-page SEO strategies, the website achieved consistent improvements in traffic, CTR, and keyword rankings. The steady upward trend in impressions and clicks indicates sustainable growth and stronger online visibility.
Moving forward, the focus will remain on:
- Content expansion targeting service-related long-tail keywords
- Continuous backlink building for domain authority
- Conversion optimization to turn increased traffic into qualified leads
With these ongoing efforts, the website is on track to achieve long-term dominance in organic search visibility.
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