Anna’s E-Commerce Store — Case Study

CASE STUDY: Anna’s E-Commerce Store — SEO Performance

Overview:

This case study summarizes the SEO work and measured improvements for Anna’s E-Commerce Store, based solely on the Google Search Console snapshots you supplied. The campaign focused on improving visibility, clicks, and rankings through on-page, technical, and off-page SEO.

SEO Challenges:

Low baseline organic traffic and visibility.
Product/category pages needed better on-page optimization (titles, metas, schema).
Some technical issues affecting crawl/indexing and site speed.
Insufficient backlink authority compared with competitors.

SEO Strategy:

Targeted keyword research for commercial/product queries and long-tail variants.
On-page optimization for category and product pages (meta tags, schema, headings, internal linking).
Technical SEO fixes: page speed, mobile usability, and resolving crawl/index issues
Content & CRO: product descriptions, buying guides, and conversion-focused page tweaks
Off-page: targeted link outreach and partnerships to strengthen authority.

Monthly CTR and Impressions:

1. March To April

2. April to May

3. May to June

4. June to July

Results:

Performance Growth (Google Search Console Data)

Time Period	Clicks	Impressions	CTR
Last 24 Hours	49	985	5.0%
Last 7 Days	270	7,440	3.6%
Last 28 Days	1,020	30,800	3.3%
Previous 28D	920	27,200	3.4%
Last 3 Months	3,030	90,200	3.4%

March to Jul - Summary

Key Takeaways

Clicks: 920 → 1,020 (+10.9%) in the last 28 days.
Impressions: 27.2K → 30.8K (+13.2%) in the last 28 days.
CTR: Stable around 3.3–3.6%, peaked at 5.0% in daily snapshot.
Avg. Position: Improved from 12.0 → 11.8 (closer to Page 1).
Quarterly: 3.03K clicks & 90.2K impressions — strong long-term growth.

Conclusion

The GSC snapshots show consistent and measurable improvement in visibility and clicks after the applied SEO efforts. To capitalize on momentum:

Continue scaling content (category guides, product comparison pieces, blog posts targeting buyer intent).
Push structured data and meta testing to raise CTR from the current ~3.3–3.6% toward 5%+.
Maintain technical upkeep (CWV monitoring, mobile UX fixes) to protect ranking gains.
Execute targeted link outreach to further improve average position into page-1 territory (positions <10)
Track weekly GSC exports and build simple dashboards to monitor clicks/impressions & spot drops immediately.

With these ongoing efforts, the e-commerce store is on track to achieve long-term dominance in organic search visibility.

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