CASE STUDY: Leo's E-commerce store Sales increase significantly
Overview:
This case study outlines the SEO strategies implemented for a service-based website to enhance organic traffic, visibility, and conversions. Over the last few months, we observed significant improvements in clicks, impressions, CTR, and average position across multiple reporting periods (24h, 7d, 28d, and 3 months).
SEO Challenges:
- Low Organic Traffic: Despite a strong product/service, traffic was low.
- Poor Keyword Rankings: The website wasn’t ranking for high-traffic keywords.
- Weak On-Page Optimization: Pages lacked optimized titles, meta descriptions, headers, and internal links.
- Limited Backlinks: Weak backlink profile affecting domain authority.
SEO Strategy:
- Keyword Research: Identified high-volume, low-competition keywords. Focused on long-tail and local SEO.
- On-Page Optimization: Optimized titles, meta descriptions, headers, and improved content quality. Added internal links and schema markup.
- Technical SEO: Enhanced website speed, mobile responsiveness, and fixed crawl errors.
- Off-Page SEO: Built quality backlinks, collaborated with influencers, and encouraged user generated content.
Monthly CTR and Impressions:
1. March To April
2. April to May
3. May to June
4. June to July
Results:
Performance Growth (Google Search Console Data)
| Time Period | Clicks | Impressions | CTR |
|---|---|---|---|
|
Last 24 Hours |
155 |
3.54K |
4.4% |
|
Last 7 Days |
1.12K |
28.6K |
3.9% |
|
Last 28 Days |
4.03K |
102K |
3.9% |
|
Previous 28D |
3.71K |
93.4K |
3.9% |
|
Last 3 Months |
12.7K |
323K |
3.9% |
March to July - Summary
Key Highlights:
These Stats show us how the website has made the progress over the months and increase ranking and turn clicks into clients.
- Clicks: Grew +8.6% in the last 28 days (3.71K → 4.03K).
- Impressions: Increased by +9.2% (93.4K → 102K).
- CTR: Held steady at 3.9%, showing consistent engagement.
- Average Position: Improved from 17.5 → 16.9 (keywords moving closer to Page 1).
- Quarterly Performance: Over 12.7K clicks and 323K impressions in the last 3 months.
- Daily Snapshot: 155 clicks and 3.54K impressions in just 24 hours, showing sustained visibility.
Conclusion
Through a combination of on-page, technical, and off-page SEO strategies, Leo’s business has achieved steady growth in traffic, CTR, and keyword rankings. The upward trend in impressions and clicks indicates sustainable visibility improvements.
Next Steps:
- Continue content expansion targeting service-related long-tail keywords.
- Strengthen backlink profile to boost domain authority.
- Focus on conversion optimization to maximize client leads from organic growth.
With these ongoing efforts, the website is on track to achieve long-term dominance in organic search visibility.
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