CASE STUDY: Mehmet's E-Commerce Store
Overview:
This case study showcases the SEO improvements made for Anna’s e-commerce store. Using Google Search Console data, we can observe steady growth in clicks, impressions, CTR, and keyword rankings over the last 7 days, 28 days, and 3 months.
SEO Challenges:
- Low organic visibility compared to competitors.
- Keywords ranking beyond the top 20 positions.
- CTR fluctuations, with many pages underperforming.
- Limited long-term stability in search traffic.
SEO Strategy:
- Keyword Optimization: Focused on high-intent e-commerce queries and long-tail product keywords.
- On-Page Improvements: Optimized titles, meta descriptions, product categories, and internal linking.
- Technical SEO: Fixed crawl errors, improved site speed, and ensured mobile usability.
- Backlink Building: Secured quality backlinks from blogs and directories in the niche.
Monthly CTR and Impressions:
1. Feb To March
2. March to April
April to may
SEO - Summary
Results:
Performance Growth (Google Search Console Data)
| Time Period | Clicks | Impressions | CTR |
|---|---|---|---|
|
Last 24 Hours |
622 |
17.7K |
3.5% |
|
Last 7 Days |
2.71K |
77.7K |
3.5% |
|
Last 28 Days |
2.87K |
77.3K |
3.7% |
|
Last 3 Days |
9.06K |
243K |
3.7% |
Key Takeaways
- Weekly Growth: 622 clicks and 17.7K impressions in the last 7 days show consistent visibility.
- Monthly Data: July recorded 2.71K clicks and 77.7K impressions, closely aligned with the previous month.
- Quarterly Impact: Over the last 3 months, the store generated 9.06K clicks and 243K impressions.
- CTR Stability: CTR remains between 3.5–3.7%, with slight increases during short-term snapshots.
- Ranking Insights: Keywords are averaging around positions 22–24, with gradual movement toward Page 1.
Conclusion
Mehmet’s e-commerce store is steadily building organic visibility through ongoing SEO work. While monthly clicks dipped slightly (2.87K → 2.71K), impressions remained stable, confirming consistent search presence. Long-term results (9.06K clicks in 3 months) show strong overall growth.
- Push average positions from 23 → under 15 to capture Page 1 traffic.
- Expand product content to improve CTR and engagement.
- Continue building backlinks to strengthen domain authority.
- Focus on conversion optimization to turn traffic into sales.
With these ongoing efforts, the e-commerce store is on track to achieve long-term dominance in organic search visibility.
Stay Tuned With Us
We provide all-in-one Seo services to grow your small business online. From SEO to content, we manage everything 24/7 support, real growth, and results you can track. Our goal is to guide you from the very start to real, measurable growth.
* We never spam your email
Quick Links
Head Office
BostHelp Agency, 89PJ+VJ2, Lahore
Office Hours
Our team works 24/7 to serve you better
- Bosthelp@gmail.com
- +923072222412