CASE STUDY: Monthly SE0
SEO for Hospitality Brand (EasyStay)
GOAL:
Build a modern, responsive website and implement SEO strategies to increase bookings and visibility for EasyStay in the hospitality sector.
Current Focus:
- Designing a responsive website (mobile, tablet & desktop optimized)
- Improving user experience (UX) and trust signals with reviews & testimonials
- On-page SEO: meta tags, headings, and schema integration
- Creating optimized service pages for “Short-Term Rentals” and “Luxury Apartments”
KPIs & Progress:
- +29% growth in organic clicks (GSC, last 28 days)
- Improved visibility: +16% increase in impressions
- Average position improved by 1.5 ranks
- Page load time reduced to under 2.5s
- CTR improved to 3.9% (from 3.5%)
Duration:
- 2 months (Ongoing)
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